About us

We make things happen.
With courage and pioneering spirit

As sleeperoo makers we are passionate about our idea. We want to bestow fascinating memories on people: A special night that remains in the mind and heart. In places where you can’t usually sleep, close to home. The futuristically designed sleep cube makes it possible to leave everyday life behind – as a sustainable micro-adventure or micro-retreat.

“In the beginning we had the audacity to dream. And then we had the courage to realise our dream with professionalism, ambition and a good amount of tenacity.” Today, we are looking for and finding partners who are real facilitators themselves and who want to promote our great idea.

Karen Löhnert,
Managing Director of sleeperoo

The Team

The entrepreneurs of sleeperoo use their power and experience to inspire people with their idea and build a nationwide sleeperoo community.

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Karen Löhnert

Founder & Managing Director

30 years of industry know- how from the Hotel and Tourism Sector paid off because she had the inspiring idea.  And she shares her enthusiasm for our product, finances and personnel with us every day.

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Jutta Rath

Branding & Markenberatung

Brand development is her passion after gaining over 20 years’ experience as a Creative Director in Advertising and PR.  Well-established brands such as Unilever and Mondelez and of course the newcomer sleeperoo benefit from this.

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Martina Peters

Head of PR

Martina Peters is relentless in her efforts to bring our ideas and philosophy into the public eye and transport the WOW-feeling of our events into the hearts of people.

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Ronny Tränkner

Head of Sales & Operations

„Good products are not made, but they are bought.” In his role as Head of Sales & Operations, he has an eye for the big picture as well as the smallest details. His task is to make extraordinary places an unforgettable experience and sleeperoo the leading provider of sustainable overnight adventures.  

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Anna Thiel

Business Development

Anna ist ein Nordlicht mit Liebe zu naturverbundenen Reisen. Nachhaltigkeit im Tourismus liegt ihr sehr am Herzen. Nach mehreren Jahren bei verschiedenen Reiseveranstaltern ist sie froh bei sleeperoo angekommen zu sein. Sowohl privat als auch beruflich ist sie immer auf der Suche nach besonderen Spots und Erlebnissen in Deutschland und Umgebung.

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Raphael Schultze

Business Development

Raphael studied tourism management and has a lot of experience in the global hotel industry. At sleeperoo, he is responsible for discovering extraordinary locations for our cubes. The uniqueness in combination with sustainability is in the foreground for him. Privately, he loves to explore Europe on trips in his camper.

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Haydé Pinos

Junior Managerin Customer Success

Haydé is excited about the opportunity at sleeperoo to apply her knowledge from her Master's degree in International Tourism Management. Her goal is to promote successful existing customer management, the core of which is the satisfaction of our B2B partners.

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Jochen Ostermeier

Projektmanager Cube Production

With his many years of know-how in construction and project management of technical systems for the hotel industry, Jochen brings his expertise to the team in the development and production of our sleeperoo Design|sleep Cube.

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Bernd Nawrath

Project Manager Process Optimization

Bernd brings over 30 years of experience in Travel Technology. The development of solutions in the context of people, functioning product and process is his focus.

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Svenja Oprowski

Senior Managerin Marketing/IT/Customer Support

Svenja hat bereits während ihres Praktikums bei sleeperoo, im Jahr 2020, Einblicke in das Unternehmen sammeln können und das Konzept lieben gelernt. Nach ihrem abgeschlossenen Studium im Tourismusmanagement freut sie sich jetzt darauf die erlernte Theorie in der Praxis anwenden zu können und ihre Kenntnisse weiter auszubauen.

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Lars Böhler

Praktikant Customer Success

Lars studiert Tourismus-Management in Kempten und absolviert sein Praxissemester bei uns. Er freut sich darauf in den nächsten Monaten einen Einblick in die Unternehmensprozesse zu bekommen und im Customer Success weiterhelfen zu können.

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Annika Skairies

Business Development

Annika bringt sich mit ihren theoretischen Kenntnissen aus dem Tourismus-Masterstudium und mit ihren praktischen Erfahrungen aus dem Auslandssemester in die Spot-Akquise ein: eine ambitionierte Aufgabe, die Reiseleidenschaft und Naturliebe verbindet. Die Tourismusbranche ist ein Wachstumsmarkt, der sich immer stärker auf die Nachhaltigkeit fokussiert und die Cubes von sleeperoo leisten einen innovativen Beitrag dazu.

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Lena Zell

Praktikantin

Lena studiert Nachhaltiges Tourismusmanagement in Eberswalde und unterstützt unser Team für vier Monate im Rahmen eines Transferprojektes. Da sie auch privat für außergewöhnliche Erlebnisse brennt, freut sie sich sehr darauf, bei sleeperoo mitwirken zu können. Dabei spielen vor allem der Nachhaltigkeitsgedanke und die Umsetzung kreativer Ideen eine große Rolle. 

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Luzie Schmid

Working Student Marketing & Customer Support

Luzie has completed her bachelor's degree in tourism and supports sleeperoo during her master's degree in "Digital Marketing" as a working student in the Marketing & Customer Support department.

The Story

How it all began: Escape from the rat race

Actually, it all started with a desire for change: For many years Karen Löhnert had been very active in responsible positions of the tourism industry. However, she repeatedly came up against limits, so that she was unable to implement things that were important to her. Then she took the plunge: She quit her well-paid job and allowed herself a break to explore new business ideas from 2016 on. After a few months, an extraordinary business idea for the tourism sector actually emerged. It was based on people’s longing to experience something unusual that really touches them. And she linked this idea with the trend for overnight experiences.

Overnight experiences – a market with potential

Karen has always been a fan of overnight experiences. And she noticed the ever-increasing demand. The idea of “collect moments – not things” became a trend. Pop-up, minimalism and sustainability were additional relevant topics. Karen examined that there were only a few local suppliers for offers ranging from tree houses to tepees, without defined quality standards and without recognizable brand attributes.

A crazy idea is born: sleeperoo the adventure bed

It was time to think big: What would it be like if we started a company that offers overnight stay experiences in unusual places all over Germany, outdoors and indoors? Places where you can’t usually sleep: Right on a pier with a view of the waves, in a medieval courtyard or “at night in a museum”. Crazy, right? But the guests have to stay comfortable and well protected and the accommodation should be as sustainable as possible! In order to implement this idea, Karen took financial risks. After the company was founded in May 2017, she developed the sleeperoo, a stylish and cuddly “adventure bed” together with a design team and the design department of the Wismar University of Applied Sciences. More about the design|sleep Cube can be found here.

The design|sleep Cubes conquer Germany’s most beautiful spots

The path from the idea to the nationwide offer of overnight stay experiences was filled with obstacles. A team that was passionate about the idea took up the challenge. Special places and enthusiastic hosts had to be found throughout Germany, who immediately understood the potential of sleeperoo and wanted to become part of this great idea as first movers. Therefore, patience and a lot of persuasion work were required under the motto “nothing is impossible”. After a thorough test phase, in which valuable feedbacks of many test sleepers improved the service even further, the company went into live operation throughout Germany in May 2018.

sleeperoo leaves the “Dragon’s Den” with a deal

sleeperoo has many enthusiastic fans in the meantime. Even from the “Dragon’s Den” Dagmar Wöhrl was so enthusiastic about the business idea that a deal was made. Furthermore, sleeperoo has won several awards: The Competition Katzensprung Germany 2018 for climate-friendly tourist offers, the nomination for the German Tourism Award 2018 and the nomination for the German Innovation Award 2019.

The story continues!

sleeperoo is a young company and is constantly evolving. We are working on new ideas and bringing exciting partners on board – to be continued!

Milestones

2022

2021

2020

2019

2018

2017

 

Höhle der Löwen

Shark Tank – Karen Löhnert unpacks

If you don’t think big, you always bake small rolls. So we applied with sleeperoo to Vox’s tv show “Die Höhle der Löwen” – and were invited! Of course, we had prepared ourselves well, but intentionally did not watch a single program of the start-up show beforehand. Let’s not get unnecessarily crazy! On Sept. 25, 2018, at 6:45 in the morning, my colleague Dennis Brosseit and I were sitting in the Sony Pictures TV studio in Cologne, both mega excited. One last look in the mirror, powder my nose and off we went. Then on the way to the tunnel I had a total blackout, not a word of my pitch came to mind.

Cross-examined by the lions

Zack, we were through the tunnel and there they were, the lions: Carsten Maschmeyer, Judith Williams, Frank Thelen, Dagmar Wöhrl and Ralf Dümmel, all casually leaning back in their chairs, their eyes fixed expectantly on us. Our first sentences just stumbled out, but when our demand of 20 percent for 250,000 euros was on the table, the tension subsided. And when Judith Williams and Ralf Dümmel casually lounged in the Cube, the spell was broken. Time just flew. For 90 minutes, there was a hail of critical questions and we did our best to get the big idea across. In the end, it was Dagmar Wöhrl who shook our hands: DEAL!

Deal!

We knew that some deals from the show would not materialize afterwards. That is understandable, because of course after the handshake there is first a thorough examination of the presented concept and the figures. And that’s when you get to know each other better. Our contract was then in the bag after this phase – we were so proud! Later, we learned that out of 1,800 applicants, only 80 startups are allowed to pitch on the show, and not all of them go home with a deal – but we did!

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